MissBarbara Duffek
Casual - Student demonstrator - lower rate
Business School - Business School
Orcid identifier0000-0002-1855-2853 (opens in a new tab)
- Casual - Student demonstrator - lower rateBusiness School - Business School
- Business School Building, South Kensington Campus, United Kingdom
RESEARCH
Overview
Barbara's research focuses on influencer marketing, brand transgressions, and rumination.
Manuscripts under review:
Barbara Duffek, Andreas B. Eisingerich, Omar Merlo and Guan Aik Lee, “How Can Brands Work with Influencers to Create Authentic Branded Content?” invited for 2nd round revision at the Journal of Marketing.
Barbara Duffek, Andreas B. Eisingerich and Omar Merlo, “Why so Toxic? A Framework for Exploring Customer Toxicity” invited for 3rd round revision at AMS Review.
Publications:
Astvansh, Vivek, Barbara Duffek and Andreas B. Eisingerich*, 2022. How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures. Forthcoming: Journal of International Marketing
*Authors listed in alphabetical order. Authors contributed equally to the manuscript
Barbara has presented her research at the following conferences:
Consumer Toxicity- A Process Model. AMA Winter Academic Conference, 2020, San Diego.
Effect of Product Recalls on the Price of the Recalled Product - A Contingency View. European Marketing Academy Conference, 2021, virtual.
Rumination: a process mechanism behind hostile and instrumental aggression. European Marketing Academy Conference, 2022. Budapest
How to Recover from Liability-Invoking Failures? The Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.AMA Global SIG conference, 2022, CreteSCP Boutique Conference, 2022, SingaporeAMA Summer Conference 2022
Barbara's research focuses on influencer marketing, brand transgressions, and rumination.
Manuscripts under review:
Barbara Duffek, Andreas B. Eisingerich, Omar Merlo and Guan Aik Lee, “How Can Brands Work with Influencers to Create Authentic Branded Content?” invited for 2nd round revision at the Journal of Marketing.
Barbara Duffek, Andreas B. Eisingerich and Omar Merlo, “Why so Toxic? A Framework for Exploring Customer Toxicity” invited for 3rd round revision at AMS Review.
Publications:
Astvansh, Vivek, Barbara Duffek and Andreas B. Eisingerich*, 2022. How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures. Forthcoming: Journal of International Marketing
*Authors listed in alphabetical order. Authors contributed equally to the manuscript
Barbara has presented her research at the following conferences:
Consumer Toxicity- A Process Model. AMA Winter Academic Conference, 2020, San Diego.
Effect of Product Recalls on the Price of the Recalled Product - A Contingency View. European Marketing Academy Conference, 2021, virtual.
Rumination: a process mechanism behind hostile and instrumental aggression. European Marketing Academy Conference, 2022. Budapest
How to Recover from Liability-Invoking Failures? The Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.AMA Global SIG conference, 2022, CreteSCP Boutique Conference, 2022, SingaporeAMA Summer Conference 2022