MissGloria Peng

Gloria joined Imperial College Business School in 2024 as a consumer behaviour PhD student in the Department of Analytics, Marketing and Operations, supervised by Rajesh Bhargave. 

Her research focuses on consumer behaviour and decision-making, particularly how people perceive, value, and exchange products in peer-to-peer markets. She combines behavioural experiments with observational data to uncover the psychological processes underlying consumer valuation and marketplace interactions. Her research aims to advance our understanding of consumer behaviour and provide insights into how psychological factors and market context shape consumer decisions in peer-to-peer marketplaces.

She holds a master’s degree in Strategy, Marketing and Operations from the Cambridge Judge Business School, and a bachelor’s degree in Global Supply Chain and Logistics Management from the Chinese University of Hong Kong, Shenzhen.