MsXinrong Zhu
Assistant Professor - Marketing
Department of Analytics, Marketing and Operations - Business School
- Assistant Professor - MarketingDepartment of Analytics, Marketing and Operations - Business School
- Business School Building, South Kensington Campus, United Kingdom
RESEARCH
Working Papers
Swap and Save: How a Button Shapes Lasting Online Grocery Shopping Behavior
Accepted at Marketing Science
with Rubén Gonzálvez, Sarit Weisburd and Xiaolin Li
From Calls to Action: Leveraging Call Center Data for Product and Production Management
Revise and Resubmit at Manufacturing and Service Operations Management
with Nagesh Gavirneni, Miguel Gomez, and Koichi Yonezawa
Long-term Vertical Contracts, Geography, and the Persistence of Brand Shares
with Robert Clark and Jean-François Houde
Work-in-progress
1. The Welfare and Nutritional Effects of Threshold Sin Taxes: Evidence from the UK Soda Tax
with Stephan Seiler, Jiajia Zhan
2. Do Private Labels Measure Up? Nutrition, Pricing, and Consumer Demand
with Alina Ozhegova, Gokhan Yildirim
3. Vertical Relationships and New Product Introduction—Evidence from the US Yogurt Industry
with Marco Duarte, Meilin Ma, and Yujing Song
4. Constraining Champions: How A Spending Cap Influenced Competition In Formula One
with Xiaolin Li, Nicolette Sullivan, and Ye Xu
5. Household-Specific Price Index and Purchasing Patterns during the Price-Surging Period
with Lijing Wang and Gokhan Yildirim