BIO

I currently work at the intersection of AI-driven communication, cognitive science, and strategic intelligence. I have a PhD in Applied Linguistics and my current research integrates AI ethics, adaptive intelligence, evolutionary dynamics, and digital transformation, aiming to contribute to the future of human-AI cooperation.

My research project on Cooperative AI and Polite AI explores how AI systems can be designed to enhance trust, foster cooperation, and align with human values in strategic decision-making, economic landscapes, and digital well-being. My research bridges the fields of artificial intelligence, human-computer interaction, behavioural economics, and cognitive psychology, focusing on AI's role in shaping competitive industries, leadership strategies, and future societies.

I have contributed to EU research projects, published extensively in international academic journals, and I serve as a peer reviewer for leading publications. I have also designed and implemented digital communication strategies for start-ups, EdTech companies, senior executives, banks, and diplomats.

🔬 I am affiliated with Imperial-X, Imperial's strategic flagship AI initiative and Imperial Consultants. I am also affiliated with the CNRS (French National Centre for Scientific Research).
IMPERIAL CONSULTANTS
📩 Contact: j.pombeiro-de-sousa@imperial.ac.uk
IMPERIAL-X, Translation and Innovation Hub (I-HUB), Imperial White City Campus, 84 Wood Lane, London, W12 0BZ

📘 At Imperial, I contribute to CHERSNet (the Centre for Higher Education Research and Scholarship network hosted by the Educational Development Unit) and the Generative AI in Education group.

🏗️ COURSE DESIGN AND TEACHING AT IMPERIAL

 

IMPERIAL EXECUTIVE EDUCATION x EMERITUS

Designing and Building Agentic AI Products in collaboration with Associate Professor Islem Rekik and Professor Chris Tucci

Module 5, Assessing Feasibility and Readiness


IMPERIAL LIFELONG LEARNING

Course Director
AI-Enhanced Storytelling 
Boost Corporate Communication with AI-Enhanced Storytelling
📩 Contact: cpd@imperial.ac.uk

IMPERIAL AFTER:HOURS

Teaching Fellow
Strategic Thinking and Communication
AI and the Humanities: Designing Empathy into Digital Interactions
Innovation Strategy and AI Innovation
📩 Contact: c.jacobi@imperial.ac.uk

🔭 KEY RESEARCH AREAS

1. Cooperative AI, Polite AI & Human-AI Synergy
My work explores how AI systems can embody politeness, ethical reasoning, and adaptability to foster trust, collaboration, and long-term engagement in digital and organisational environments. My research examines AI’s role in decision-making and leadership, contributing to the next generation of AI-enhanced strategic thinking.

2. Hybrid Environments, Human-Centric AI & Digital Well-Being
As AI integrates into immersive digital spaces, metaverse applications, and spatial computing, I explore how AI can enhance user experience, improve strategic communication, and promote well-being in hybrid environments.

3. AI, Storytelling & Narrative Intelligence
I also investigate the intersection of AI and storytelling, examining how narrative-driven AI systems can support creativity, engagement, and knowledge transfer in digital and organisational contexts.

I am actively seeking collaborations, strategic research funding, industrial and institutional partnerships to accelerate this vision, driving AI innovation that technologically powerful and socially responsible. 🤝 Would you like to collaborate on the future of AI together? Let’s talk 🤝

🎭🎬 In addition to my academic and strategic work, I am also a professional actress and voice-over artist. My expertise in storytelling and experience in performing arts complement my research on AI-driven communication, positioning me uniquely at the intersection of academia, technology, and the arts.

MEDIA

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DEGREES

  • PhD Applied Linguistics, Cognitive Science, Ethology
    Lumière University Lyon 2, ENS, Lyon, France30 Oct 2010 - 14 Jun 2014

CERTIFICATIONS

  • PG Cert
    Imperial College London, London, United Kingdom30 Oct 2024 - 30 Aug 2025
  • PG Diploma
    Imperial College London, London, United Kingdom24 Aug 2026 - present

POSTGRADUATE TRAINING

  • MEd
    Imperial College London, London, United Kingdom30 Oct 2024 - present

LANGUAGES

  • English
    Can peer review
  • French
    Can peer review

FACULTY

  • Central Faculty

POSITION NAME

  • Teaching Fellow

FIELDS OF RESEARCH