Mushegh Harutyunyan is an Associate Professor of Marketing. He obtained his Ph.D. from Washington University in St. Louis. Prior to joining Imperial College Business School, Mushegh was an Assistant Professor of Marketing at Nazarbayev University Graduate School of Business and was hosted as a Visiting Scholar by the Fuqua School of Business at Duke University multiple times.

In his research, Mushegh uses quantitative analytical methods to explore firms' strategic behavior and the resulting market outcomes. Specifically, he studies decisions on pricing, product design and introduction, information sharing and distribution channel structure. His research also integrates experimental findings about consumer behavior into the traditional game-theoretic models, investigating how consumers' behavioral traits (such as fairness concerns, temptation and lack of self-control) influence the firms' optimal strategies.

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