Skip to main contentAll experts

DrGuy Voichek

Assistant Professor - Marketing

Department of Analytics, Marketing and Operations - Business School

Orcid identifier0000-0001-8875-7742 (opens in a new tab)⁠
  • Assistant Professor - Marketing
    Department of Analytics, Marketing and Operations - Business School
  • 377, Business School Building, South Kensington Campus, United Kingdom

BIO

I joined Imperial College Business School as an Assistant Professor of Marketing after completing my Ph.D. at Yale School of Management. I study when and how people make comparisons. Specifically, I research what leads people to pay attention to - or ignore - salient comparisons or even a particular aspect of a specific comparison, and how this affects their choices and experiences.

Teaching

Research Methods (BUSI70173)

Consumer Behaviour (BUSI70023, BUSI97522)

FACULTY

  • Business School

POSITION NAME

  • Assistant Professor - Marketing

FIELDS OF RESEARCH