ProfessorAndreas Eisingerich
Professor of Marketing
Department of Analytics, Marketing and Operations - Business School
Orcid identifier0000-0001-5531-4662 (opens in a new tab)
- Professor of MarketingDepartment of Analytics, Marketing and Operations - Business School
- 020 7594 9763 (Work)
- 386D, Business School Building, South Kensington Campus, United Kingdom
RESEARCH
Overview
Service Marketing
Customer Education in Different Service Settings
Customer Relationship Management
Service Innovation
Customer Engagement Strategies
Customer Uptake of HIV PrEP
Brand Management
Brand-Based Growth over Time
Brand Fortification
Brand Leveraging Strategies
Brand Attachment
Brand-Based Customer Relationships
Extreme Customer Brand Behavior
E-commerce
Marketing Strategy
Drivers of Innovation in Firms and Regional Clusters
Innovation and Management of Interorganizational Relationships
Service Marketing
Customer Education in Different Service Settings
Customer Relationship Management
Service Innovation
Customer Engagement Strategies
Customer Uptake of HIV PrEP
Brand Management
Brand-Based Growth over Time
Brand Fortification
Brand Leveraging Strategies
Brand Attachment
Brand-Based Customer Relationships
Extreme Customer Brand Behavior
E-commerce
Marketing Strategy
Drivers of Innovation in Firms and Regional Clusters
Innovation and Management of Interorganizational Relationships